Reading 2: Google, Tug-of-war and Branding

In the "tug-of-war" article the writers make particular note of Edward E. Whitacre's comments about the internet companies "bull___." I tend to agree with him.

While his tact may have been off he makes a good point. For years the internet companies have been benefitting from the phone line labor and maintenance, putting the burden of speed on them and usurping their bandwidth.

Immediately when you talk about charging the internet companies there is a public uproar. Charging them means charging us. I'm a poor college student and I love things being as cheap as possible, but I can't ignore the fact that the phone companies are being run up the wall

As for the article about developing a brand image; I agree that with the ease of internet information there is a growing trend of individualism, but mostly in the area of opinion writing and maybe features. I only notice the by-line of maybe one-tenth of the news articles I read.